The checkout feature on the site was lengthy and there was a high percentage of drop off when users reached the checkout. By enabling easy checkout via Google and Apple Pay there is a lower percentage of users leaving at checkout and the average order value is more than double.

The old website was developed on Wix so looked very similar in style to many other ecommerce stores out there. A new clean modern design was implemented with clearer CTA, a shorter customer journey and overall a much easier and better looking experience to navigate. I also made the new website more responsive with custom mobile view elements.

The website needed a complete overhaul when it came to organic SEO. I implemented SEO friendly blog posts and text throughout the websites, worked on backlinks from scratch and improved speed scores to start climbing up the search rankings. I also planned and executed an annual PPC campaign plan to boost sales and website traffic.