Sissie Green – New website design, improved UI/UX and Increased traffic through SEO and PPC

Main Features

Easy payment options

The checkout feature on the site was lengthy and there was a high percentage of drop off when users reached the checkout. By enabling easy checkout via Google and Apple Pay there is a lower percentage of users leaving at checkout and the average order value is more than double.

Modern & Clean Redesign

The old website was developed on Wix so looked very similar in style to many other ecommerce stores out there. A new clean modern design was implemented with clearer CTA, a shorter customer journey and overall a much easier and better looking experience to navigate. I also made the new website more responsive with custom mobile view elements.

Overhaul of SEO & PPC

The website needed a complete overhaul when it came to organic SEO. I implemented SEO friendly blog posts and text throughout the websites, worked on backlinks from scratch and improved speed scores to start climbing up the search rankings. I also planned and executed an annual PPC campaign plan to boost sales and website traffic.

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